Dribe: WIP

Startup phase: Prioritising MVP building | tStage → Raised 2 rounds

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My Role  

Synthesis of insights of the qualitative research into journey maps.

To create interventions through value offerings: Product & Interaction designer.

Overview  
In Norway, the driving culture is known to be the finest in the world which unfortunately is based on analogue and manual driving-learning processes internally. There is the Academic leader (owner of a driving school)- who is accountable for it all and must submit documentation to the state road authority. Failure or error in submitting leads to serious punishment for months to years.

Dribe identified to offer traffic schools a platform that reduces the need for manual onboarding by 60%, in turn saving them NOK300,00 a year.


Challenge
Naturally, we aimed to enhance the end-to-end process for every stakeholder involved by allowing more autonomy. Below is the story of how we plan to strengthen the system of learning, teaching, and managing engagements with and within driving schools!

Duration: over the span of 2 months

Insight breakdown

After having interviews with various academic leaders & learners, about their current journey. We found a common set of frictions & needs that are mostly linked to each other.

Academic Leader's
Learner's

Academic Leader's insights into the grievances
Findings from Learner's frictions currently

 In this case study

Ecosystem mapping

User stories           

Vision & plan         

Value offerings     

MVP priorities               

Reflections

Ecosystem mapping

We workshopped this along with the founders, to get a clearer understanding and identification of any other actions being missed that could affect in fulfilling the needs of the actors.

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User-stakeholder stories

to begin flows for primary tasks of main user types

Vision for Dribe

Automates
various administrative tasks, increases compliance, and
makes it possible to track the performance of their students.

Recommends
routes and driving exercises that meet the competence
targets, thus increasing the student's educational benefit.

Optimizes
the workflow by tailoring the driving routes for efficient
logistics, filling the calendar, and minimizing downtime.

Workshop analysing a primary competitor and understanding context of use for it.

How does the plan work?

Value offerings

Tools & Platforms that enable these outcomes.

Self-service removes the need for manual onboarding.
Welet the student choose the traffic school that:

>Gives the best price offer.
> Has the car they are familiar with.
> Can drive when the student has time.
> Has the teacher that is best suited for them.

MVP Information Architecture

Academic Leader's pain points to focus on as priority for MVP

After a Business analysis, the founders recognised that the Academic leader would pay for the value offered. As the Biggest pain point is the reporting of documents on time. So Dribe decided, we focus on establishing key Academic Leader offerings for the MVP validation stage.

Keep track of a large number of teachers' and students'
› Evaluations overview
› Progress tracking

› Automate analogue onboarding tasks
› Reporting successfully

Next step: Flow that displays the API integrations, rules around it and outcome of the functions & prototyping to test.

Reflections

Terminologies are crucial
Language to understand and be on the same page is a crucial marker to keep track of, to avoid going in circles. A huge part in progress towards the goal.

Downsizing when time
Though we mapped out the end-to-end journey, the fact that checking it against the market fit is crucial in business terms. So, to be aware of the right parts implement for initial launches for validation must be agreed upon by all parties.

Involving key players early-on
As most of Dribe's solution was based on automation and tech, involving tech lead would've been a sound decision. Saving us time and having an understanding of essential possibilities.

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